The Travel Trade Barometer -
Reliable and Timely Trade Insight on Bookings, Trends, and
Projections…
The Travel Trade Barometer is currently active in the following markets: the United Kingdom, Canada, Mexico, Germany, and Japan. We are also currently exploring other markets such as China.
The ever-changing international travel
market conditions
demand timely and consistent input from those actually selling U.S.
product. The Travel Trade Barometer
program gathers qualitative data from in-country travel trade on
bookings and
projected bookings, in a non-biased, reliable, and timely manner.
» NTA Member Discount: Find out more.
Download the Barometer Order Form and Background.
The Power of Partnership:
The Travel Trade Barometer program is a Travel Market Insights program conducted in partnership with a host of partners. Including the U.S. Department of Commerce/Office of Travel and Tourism Industries; the U.S. Travel Association (formerly TIA); the National Tour Association; Japan Travel Marketing, Visit USA committees, and Commercial Service. Please see all of our sponsors and partners.
Example Report: To
access an example report go to the login page
(http://travel-barometer.com).
- In the Barometer System Login
- Enter the user name: example (case sensitive)
- Enter the password: subscription (case sensitive)
- In the currently viewable products drop-down you
can view the available example report options
What does the only U.S. specific in-bound
quarterly
travel Barometer provide your destination or business?
·
Bookings
performance to the United
States
·
Projected
bookings to the United
States (3 and 6 months out)
·
Defines and
monitors motivators and deterrents for travel to the United States (highlighted in the
·
Reports U.S.
competitive position with other long-haul destinations
·
Monitors
travel product trends (amusement/theme parks, city travel, family, etc.)
·
Provides the only Destination-specific
bookings and projected bookings throughout the year
·
Product
awareness assessment
·
Product
perception assessment
·
Disaster
impact and monitoring
Proven Performance – How accurate is the Travel
Barometer?
·
Since its
inception in 2002, the Travel Barometer bookings consistently match
official U.S.
arrival
figures, just on a timelier basis.
·
In May 2005
the Barometer accurately projected what no other source had for the UK market – that bookings to the U.S.
were not
going to meet other more optimistic projections. More
importantly, the Barometer identified
key reasons why bookings were sluggish and to what destinations.
Why is the Barometer so important?
The Barometer is a non-biased research
partnership that provides TIA and the U.S. travel industry with
tangible information that we can use to influence U.S. policy
makers. The Barometer (with your input) was prominently
highlighted in the 2006 National Strategy to Compete for International
Visitors. This report was submitted to the U.S. Secretary of
Commerce and now serves as a blueprint for the future.
Sampling
·
Sampling is
targeted and selected for a representative group of key in-country
travel trade
that sell and promote travel to the United States. Each country has a separate criteria
that matches the "sales" to the United States. The Barometer is
focused on the U.S. and targets trade that sell the U.S. All
respondents pre-populated via and filtered. We work closely with
in-country representatives and the VUSA committee for each country to
verify and maintain a responsible sample.
Travel
Trade Barometer Subscription Options
Core Subscription $1000 (four quarterly reports for 1 year)
The Core Subscription reports on
bookings, inquiries, and
travel demand to the U.S.,
package travel, independent travel, competitive demand, and motivators
and
deterrents for travel.
Destination Subscription $4,000 (four quarterly reports for 1 year)
The Destination
Subscription reports bookings and projected
bookings to your destination. This
subscription includes all core subscription results.
Customized Subscription
$7,500 (four quarterly reports for 1 year)
The customized subscription level
allows for three
proprietary questions. It also includes
the results of the Core Subscription plus the Destination Subscription
(if
applicable).
Sponsorship Gold $10,000
Benefits to Sponsor: Input into research design, questionnaire
development. Five proprietary questions. Identification on the survey and TIA website
as a sponsor of the study.
Sponsorship Platinum $25,000
Benefits to Sponsor: Input into research design, questionnaire
development. Five proprietary questions. Identification on the survey and TIA website
as a sponsor of the study. Co-presentation
of survey findings with TMI and/or
TIA at one of the TIA
conferences or events. Identification as
sponsor in press releases and other media related materials. Name and logo on the report cover.
In addition to the valuable information collected in
the
Core and Destination subscriptions, the customized subscription and
sponsor
levels could provide:
- Quarterly input from key travel trade in an unbiased
manner.
- Input on a new marketing campaign – tracking
its
awareness
level.
- Pre-testing a new slogan or logo with trade.
- Monitor product demand
Multi-Country Discount
Contact us to learn more
about our multi-country discount.
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